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Knowledgebase

Company Establishment in Zug Canton

Alex Buri, Off-Counsel
1 April, 2025

Table of Contents

The canton of Zug stands out among Swiss jurisdictions for its low taxation policies, making it a magnet for both domestic and international investors. In 2018, Zug ranked among the most attractive cantons in Switzerland due to its corporate tax rate of just 14.5%, one of the lowest nationwide.

Foreign nationals aiming to relocate to Switzerland for business or personal purposes will also find Zug appealing, as it offers the lowest income tax for individuals, with a maximum rate of 22.9%. Our consultants provide detailed guidance on taxation for both individuals and companies registered in Zug.

One of the most critical steps in establishing a business in Zug is Swiss company formation. This involves choosing the right legal structure, preparing necessary documents, and completing the registration with the Commercial Register. Our expert team is ready to assist you in navigating this process smoothly, ensuring your company is set up according to Swiss regulations.

What are the main company types in Zug?

Entrepreneurs interested in opening a business in Zug can choose from several legal forms. The most common structures are the limited liability company (GmbH) and the public limited company (SA/AG).

A GmbH has a minimum share capital of CHF 20,000, divided into shares with a nominal value of at least CHF 100. This type of company must appoint at least one Swiss-resident manager. The capital must be fully paid in prior to registration.

The public limited company (SA/AG) is another popular option, particularly for larger enterprises. Setting up a Swiss Holding Company is often an attractive option for international investors. A holding company in Switzerland offers numerous tax benefits, such as exemptions on dividend income and capital gains, making it ideal for managing and holding shares of other companies. This structure is particularly beneficial for businesses that own subsidiaries or seek to consolidate assets. It requires a minimum share capital of CHF 100,000, of which at least CHF 50,000 or 20% must be paid upon incorporation. Management is handled by the General Meeting of Shareholders, a Board of Directors, and, when applicable, auditors.

A key advantage of both structures is the ability to convert from one to the other as business needs evolve. While the GmbH is more popular due to its lower capital requirements, the SA is preferred for businesses seeking scalability and access to capital markets.

The incorporation process includes preparing the Articles of Association, obtaining a bank confirmation for the deposited capital, securing auditor acceptance, and, if needed, providing a domicile declaration. All documents must be notarized and filed with the Commercial Register.

Once approved, the deposited capital is released by the bank. Opening a Swiss bank account is a critical part of the company formation process. It is necessary to deposit the required share capital into a corporate bank account before the company is officially registered. Our consultants assist with the process of selecting the right bank, ensuring smooth transactions and compliance with Swiss banking regulations. The process generally takes between five business days and three weeks, depending on the complexity of the file.

What types of Swiss partnerships are available in Zug?

In addition to corporations, Switzerland allows the formation of partnerships, which are simpler and more flexible business entities. These are widely used by professionals, family businesses, and SMEs operating in the canton of Zug.

The main types of partnerships include:
  • General partnership (Kollektivgesellschaft): Formed by at least two individuals who share unlimited liability for the company’s obligations. It does not require a minimum capital but must be registered with the Commercial Register if it conducts business activities. All partners are jointly and severally liable.
  • Limited partnership (Kommanditgesellschaft): Comprises at least one general partner with unlimited liability and one or more limited partners whose liability is capped by their contributions. This form is suitable when passive investors are involved.
  • Simple partnership (Einfache Gesellschaft): An informal contract between two or more parties to pursue a common goal without establishing a legal entity. It does not require registration and is typically used for short-term projects.
All partnerships in Zug are subject to Swiss civil and commercial law. While not all require registration, they may still be subject to income tax, VAT, and social contribution requirements, depending on the business model and revenue.

Our legal experts in Zug provide tailored advice on choosing the right partnership structure based on your commercial goals and liability preferences.

Get in touch

Please contact us directly or via email if you require assistance. We are here to help you move forward.
What are the steps for opening a Swiss branch in Zug?

What are the steps for opening a Swiss branch in Zug?

Foreign companies wishing to expand their presence in Switzerland often choose to open a branch office in the canton of Zug. A Swiss branch is not a separate legal entity but an extension of the foreign parent company.

Key features:

  • Operates under the same name as the parent company, with the addition of the Swiss location;
  • Can engage in commercial activities and sign contracts independently;
  • Subject to Swiss taxation and legal compliance for local operations.

Steps to register a branch:

  • Appoint a Swiss resident representative with signatory powers;
  • Prepare and notarize the parent company’s articles of association, certificate of incorporation, and a resolution approving the branch;
  • Translate documents into an official Swiss language (German, French, or Italian);
  • Draft the branch regulations outlining the activities and internal structure in Switzerland;
  • File the complete application with the Zug Commercial Register;
  • Once approved, register for tax identification, social contributions, and VAT (if applicable).
The branch must also maintain accounting records for its Swiss operations and submit annual financial statements. Profits attributable to the branch are taxed in Switzerland under the same rules as for local companies.

Our corporate advisors in Zug assist with full registration, tax coordination, and ongoing branch compliance.

The most employed business forms in Zug

The canton of Zug is known for its pro-business environment, which supports a variety of legal forms to accommodate different types of entrepreneurs and investment goals. Among the available options, some business forms are more commonly chosen by investors due to their balance of flexibility, cost-efficiency, and liability protection.

Most popular legal forms in Zug:

  • GmbH (limited liability company) – Ideal for small and medium-sized businesses, this structure offers limited liability, requires a relatively low capital investment (CHF 20,000), and is easy to manage.
  • AG (stock corporation) – Preferred by larger firms and companies intending to raise capital or go public. The AG requires a minimum capital of CHF 100,000 and provides strong credibility with Swiss and international stakeholders.
  • Branch office – Suitable for foreign companies that wish to establish a local presence without forming a new legal entity. Branches operate under the foreign parent company’s identity.
  • Sole proprietorship – A simple and fast form of registration, used by self-employed individuals and freelancers. It involves personal liability and is best suited for low-risk businesses.
These business types represent the majority of new company registrations in Zug, with the GmbH being especially popular among local and foreign entrepreneurs due to its adaptability and regulatory simplicity.

Our Zug-based team of consultants can help identify the most suitable legal form for your venture, taking into account tax optimization, liability exposure, and strategic growth plans.

Adam Abdellaoui

Off-Counsel
a.abdellaoui@goldblum.ch
+41 (44) 5152530
Taxation in the canton of Zug

Taxation in the canton of Zug

The canton of Zug is widely recognized for offering one of the most favorable tax environments in Switzerland. Both companies and individuals benefit from competitive tax rates, making Zug an attractive jurisdiction for local and international investors.

Corporate taxation:

  • The combined corporate income tax rate (federal, cantonal, and municipal) is approximately 11.85% to 14.6%, depending on the municipality;
  • Zug applies preferential tax rates to certain types of businesses, such as holding companies and domiciliary companies;
  • Businesses are taxed on net income and equity, with deductions allowed for business-related expenses and depreciation.

Personal taxation:

  • Zug residents enjoy the lowest personal income tax rates in Switzerland, with a maximum marginal rate of 22.9%;
  • Progressive tax rates apply depending on income level, marital status, and deductions (e.g. childcare, health insurance);
  • High-net-worth individuals may benefit from lump-sum taxation under special agreements.

Other taxes:

  • Capital tax is levied at the cantonal level based on a company’s equity;
  • Withholding tax of 35% applies to dividends and certain interest payments, though treaty reductions may apply;
  • VAT is levied at the federal level, with the standard rate at 8.1%.
Our Zug tax advisors assist with company tax planning, personal tax structuring, VAT registration, and access to preferential regimes.

Services provided by our agents in Zug

Our team of company formation agents in Zug offers end-to-end services for local and foreign entrepreneurs looking to establish or expand their business presence in Switzerland.

Other taxes:

  • Company formation support: Guidance on selecting the right legal form, drafting Articles of Association, coordinating with notaries, and filing with the Commercial Register;
  • Bank account assistance: Help with opening corporate bank accounts and depositing initial share capital;
  • Domiciliation: Provision of a registered office address and mail handling services in Zug;
  • Tax and accounting services: Corporate tax registration, VAT, payroll setup, and ongoing bookkeeping;
  • Licensing and regulatory guidance: Assistance with permits for fintech, financial services, and specialized industries;
  • Residency and relocation support: Help with Swiss residence permits for business owners and key staff;
  • Startup advisory: Access to local incubators, funding programs, and strategic planning for growth.
Our professionals are fluent in English, German, French, and Italian and can coordinate the entire process remotely for international clients. Whether you are launching a startup, relocating your holding company, or opening a local branch, our agents in Zug ensure smooth incorporation and ongoing legal compliance.

FAQ - Frequiently Asked Questions about Company Establishment in Zug

The most common business types in Zug are the GmbH (limited liability company), AG (stock corporation), sole proprietorship, and branch offices for foreign companies.