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Knowledgebase

The Most Developed Fintech Activities in Switzerland

Alex Buri, Off-Counsel
21 April, 2025

Table of Contents

Fintech in Switzerland: Leading Activities and Licensing Insights

Switzerland has positioned itself as a global hub for fintech innovation, offering a supportive legal environment, world-class infrastructure, and a competitive tax framework. In recent years, the country has experienced rapid growth in this sector, with over 200 registered fintech companies actively providing solutions across multiple verticals. The real number is even higher if we consider startups and tech-oriented firms offering ancillary financial technologies.

Entrepreneurs considering fintech company formation in Switzerland benefit from a transparent regulatory ecosystem and strategic proximity to financial hubs across Europe.

Adam Abdellaoui

Off-Counsel
a.abdellaoui@goldblum.ch
+41 (44) 5152530

Top Fintech Activities in Switzerland

Swiss fintech enterprises cover a wide range of innovative financial services, many of which are redefining the traditional finance industry.

Among the most prominent developments are:

  • Robo-Advisory Platforms: These AI-driven tools offer automated investment management services tailored to customer profiles and preferences. Swiss fintech firms are recognized for developing intelligent, compliant, and user-friendly robo-advisors that integrate seamlessly with banking infrastructure.
  • Crowdfunding and Crowdlending Platforms: These platforms enable startups and SMEs to raise capital from individual investors. Switzerland has seen steady growth in peer-to-peer lending and equity-based crowdfunding models, benefiting from public trust and financial literacy.
  • Digital Payment Systems: Fintech businesses have significantly advanced digital payment options, including mobile wallets, real-time bank transfers, QR-based payments, and cryptocurrency acceptance. These innovations serve both consumers and merchants, enhancing transaction speed and reducing costs.
  • Cryptocurrency and Blockchain Solutions: Switzerland—especially the Canton of Zug (Crypto Valley)—is globally renowned for its early adoption and support of cryptocurrency projects. The country hosts numerous crypto exchanges, custodial wallet providers, tokenization platforms, and DeFi solutions.
  • Initial Coin Offerings (ICOs) and Token Generation Events: Swiss legal frameworks allow compliant ICO structures. As a result, many blockchain projects choose Switzerland for launching their token sales under the oversight or informal guidance of FINMA.
Such legal treatment is based on Switzerland’s flexible application of the Financial Institutions Act, which regulates token classification and asset-based activities without stifling innovation.

Many of these projects rely on secure infrastructure and trusted local partners, often requiring a Swiss bank account to manage operations, fundraising proceeds, or fiat-to-crypto liquidity.

This dynamic ecosystem reflects Switzerland’s commitment to digital innovation in finance, making it a preferred destination for startups and institutional players alike.

In the next section, we’ll examine licensing requirements for fintech companies in Switzerland, including when FINMA authorization is mandatory and what types of businesses are exempt.

Fintech Licensing in Switzerland: Regulatory Overview and FINMA Authorization

Before launching, founders must also address local presence obligations, including the appointment of a Swiss resident director who can act as the company’s legal and regulatory liaison with FINMA and local authorities.

Operating a fintech business in Switzerland requires careful assessment of licensing obligations. While not all activities fall under direct regulation, companies engaging in services related to banking, asset management, or cryptocurrency often need authorization from the Swiss Financial Market Supervisory Authority (FINMA).

Switzerland’s regulatory system is technology-neutral, meaning existing financial legislation applies equally to fintech and traditional finance providers. This approach promotes innovation while maintaining strong consumer protection standards.

When Does a Fintech Company Require a FINMA License?

When Does a Fintech Company Require a FINMA License?

A fintech business may need a license if it performs one or more of the following activities:
  • Accepting deposits from the public, including customer funds in wallets, prepaid cards, or investment accounts
  • Managing collective assets or operating investment funds
  • Providing lending or credit intermediation with interest-bearing accounts
  • Offering insurance or pension-related products
  • Trading in tokenized securities or providing custodial services for crypto assets
  • Facilitating initial coin offerings (ICOs) where tokens qualify as securities

Entities performing these services typically require one of the following:

  • Banking License: For companies handling large deposits, interest-bearing accounts, or payment account services
  • Fintech License (Innovation License): Introduced in 2019, this lighter license allows holding up to CHF 100 million in public funds without interest obligation
  • Securities Firm License: For trading platforms, brokers, or custodians involved in tokenized assets or securities
  • Fund Management or Asset Manager License: Required for managing investment funds or discretionary portfolios

FINMA evaluates each application based on:

  • Company structure and shareholder identity
  • Governance and internal controls
  • AML/KYC policy and compliance systems
  • Financial viability and capital adequacy
  • Business continuity planning and IT security
Activities That May Not Require Licensing

Activities That May Not Require Licensing

Some fintech business models can operate without a license, provided they remain outside regulated categories.

Examples include:

  • Platforms that only facilitate peer-to-peer lending without holding funds
  • Software-as-a-service (SaaS) providers offering tech infrastructure to banks
  • ICOs where tokens are classified as pure utility tokens
  • Payment service providers under the Swiss Payments Ordinance (Zahlungsdiensteverordnung) if limited in scope
Some fintech platforms also explore structures resembling Swiss foundations for governance or non-profit project components, especially in the blockchain space.

However, legal classification must be confirmed before commencing operations. Many companies request a FINMA informal opinion (non-action letter) to clarify whether their model triggers licensing obligations.

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Conclusion: Navigate Licensing Early

Swiss fintech entrepreneurs are advised to engage regulatory advisors from the planning stage. Licensing errors or failure to register with FINMA can result in enforcement actions, financial penalties, or reputational damage. Fintech firms should also be aware of broader legal obligations in Switzerland—even those unrelated to finance, such as Switzerland gun laws—which reflect the country’s emphasis on transparency, control, and public safety.

Despite regulatory complexity, Switzerland remains a business-friendly jurisdiction for fintech firms—provided compliance is approached proactively and professionally.

FAQ – Frequently Asked Questions about fintech in Switzerland

Key types include robo-advisors, crowdfunding and crowdlending platforms, digital payment providers, crypto and blockchain firms, and tokenization platforms.