On 7 December 2020 Federal Department of Finance (FDF) and Federal Department of Foreign Affairs (FDFA) start a new information portal finance.swiss. This initiative follows broader modernization trends such as the
Banking act revision, aiming to enhance regulatory transparency and market stability.The main aim of this portal concludes in highlighting basic premises which show the attractiveness of Swiss financial market for the foreign audience.
The website finance.swiss is a single contact partner for providing with the information about Switzerland in the capacity as financial center and for the publicizing and promotion of its activities to the potential international clients. Its creation parallels efforts like the
Economic forecast Switzerland, which also aim to present Switzerland’s economic strengths to the global audience.
The portal is under the control and coordination of the State Secretariat for International Finance Matters and Presence Switzerland, the FDFA is executive in charge of communication outside the country. Similar to other cooperative platforms, this mirrors bilateral initiatives such as the
Cyber dialogue Switzerland US, where multi-agency coordination enhances international positioning. Financial field is represented by the Swiss Bankers Association, the Asset Management Association, the financial market infrastructure operator SIX, Zurich Insurance and the reinsurer Swiss Re. These institutions also play a role in shaping innovation-oriented regulations, including decisions like
No blockchain tax, which confirmed the adequacy of current tax structures for digital assets.
The platform complements regulatory efforts in emerging sectors, including oversight topics such as the
FINMA crowdfunding factsheet, which clarifies requirements for digital financial services.